Graphic Design
Alice Whiston
Fur Season_Main Deliverable8.jpg

Fur For Animals

Fur For Animals - D&AD New Blood


Fashionable fur with the absence of glamour.


Create a website that poses as a genuine, luxury fur clothing merchant that will generate attention via social media. Whilst the site appears to be a premium seller, it will demonstrate how unglamorous fur actually is. The aim is to change potential buyer behaviour by giving the opportunity to donate money instead of buying fur. It will also suggest trusted retailers of Faux Fur as an alternative.


Fur Season_Main Deliverable1.jpg
Fur Season_Main Deliverable2.jpg
Fur Season_Main Deliverable3.jpg
Fur Season_Main Deliverable4.jpg
Fur Season_Main Deliverable5.jpg
Fur Season_Main Deliverable6.jpg
Fur Season_Main Deliverable7.jpg
Fur Season_Main Deliverable8.jpg