Fur For Animals - D&AD New Blood
Fashionable fur with the absence of glamour.
Create a website that poses as a genuine, luxury fur clothing merchant that will generate attention via social media. Whilst the site appears to be a premium seller, it will demonstrate how unglamorous fur actually is. The aim is to change potential buyer behaviour by giving the opportunity to donate money instead of buying fur. It will also suggest trusted retailers of Faux Fur as an alternative.